Nike

Creative Direction for The Nike LeBron 20 x Liverpool FC collection celebrating communities and individuals that strive for greatness, from Akron to Anfield. We did this by marrying the iconic Liverpool FC red banners with silhouettes of iconic blacktop basketball courts creating a world that highlighted this historic collaboration between the King and the Reds.

Creative Direction for Nike & Naomi Osaka’s “In Bloom” Collection as well as Nike LeBron 20 x Liverpool FC collection, created in partnership with Uninterrupted.

Nike & Naomi Osaka’s “In Bloom” Collection celebrates Naomi’s dual heritage and coming into ones own. Inspired by the Hibiscus flower which is the national flower of Haiti as well as a prominent flower in Japanese culture and design, we captured Naomi on a set enveloped by Hibiscus Kokedama sculptures.