Daring’s mission was not only to inform consumers what Daring’s new pioneering product was, but also establishing what is a Daring spirit. Alex collaborated with folks that not only embodied excellence in their fields, but dared to be themselves unapologetically.

For Darings' first large campaign, Alex consulted and produced pieces with Miles Chamley Watson as Daring’s first Brand Ambassador. Working with Director Molly Schiot and Photographer Raven B Varona, they created a visual poem and portraits that showcased why Miles was the perfect choice.

Also adding an extension to the overall Daring campaign, including real consumers who embodied the Daring spirit with Photography from Ike Edeani.

For Daring’s next large-scale project, Alex teamed up with Kourtney & Travis to promote Daring’s social-first campaign aimed to show people the delicious, fun, and rewarding benefits of substituting chicken with Daring. With the help of legendary photographer Ellen von Unwerth, they created a photo essay and fashion films following Kravis from a night out to unwinding with their favorite plant-based snacks.