Creative and Art Direction for Born X Raised and YG’s 4Hunnid capsule collection “Los Angeles at its worst”. A&Y concepted a world and narrative of a neon soaked Los Angeles, where YG was the protagonist on the run. Filled with seedy characters and moody scenarios we developed a series of photo assets to be utilized across social, digital and PR.

Creative Director | Yves Laroque, Alex Doty, Spanto, Photographer | Kai Regan, Retouchers | Venice Post, Video | Thomas “Dangy” Dang